在西太洋大学晃荡了一下的骏哥哥说，在当下中国，知名度系生产力。我知道高调有高调的好处。前提是本身要高深。关于知名度与生产力的联系，我想起两个事，其实是一个事，但因一个发生在国外，一个发生在国内，都来讲一讲。（关于国内国外，想起一有朋友说她小时候，以为世界上只有两个国家，一个叫中国，一个叫外国——）
首先是乔帮主和苹果。大概全世界没有多少人不知道苹果，除了可以吃以外，还是一个比较有名的数码公司。这个公司的东西都做得非常漂亮，但是价格也相当的贵。我没有买过ipod,iphone,mac,ipad,就无所谓是疯狂的粉丝。它让我真正着迷的是，它每一个产品的发布，到最后的上市都没有广告费用的支出。媒体都一股脑的蜂拥上去，希望自己得到苹果的一点点青睐，如果能够报告一点关于苹果的事，那相关的网站的广告流量，杂志的阅读受众就是增长，就是带来广告收益而形成的经济利益。到底是什么样一个公司，让媒体，让它的粉丝如此关注，在这样一靠广告二靠公关的年代里，可以得到如此绝妙的宣传效果。
接下来是韩寒和独唱团。我自己比较喜欢韩寒，因为他总是鼓励年轻人要有冲劲，要有理想，要更多的去做自己喜欢的事。仅管现实带着金钱味，仅管大多数人的潜意识里把多金等同于成功。它的杂志《独唱团》在7月6日上市，据说上市10小时候就卖了50万册，据说卓越网销售排行榜: 图书商品里排第1名 (数据截至2010年7月8日)，据说当当网近24小时畅销榜：图书排名第一(数据截至2010年7月8日)。韩寒没有在任何媒体上做过广告，只在他自己的博客上发了一些博文。
这两个故事本身的风靡都与知名度有关。只不过，前面的应该是苹果本身更出名，后面的是韩寒本身更出名。但这不是全部，更重要的是乔帮主和韩少把整个故事玩的神秘十足。用《独唱团》来举例，韩寒在去年4、5月份的时候，就嚷嚷着要办一个杂志，并且说会在夏天来临结束之前要有点眉目，但是当冬天都结束了还未面世，直到第二年的夏天。官方放出的消息显示的过程相当曲折，杂志名字被毙，杂志内容被毙，毙了又毙。这是一本让人生活产生一点向往，让读者温暖的读本。等等。《独唱团》百度百科见http://baike.baidu.com/view/2926923.htm。
所以光有大的知名度未必可以，那么多知名的企业与人中，凭什么就光他们少许人花少许宣传费而得到比另一些人更好的宣传效果好；光有神秘感也不行。而把这两个很好的整合在一起，这应该算是能力吧。而这种能力，知名度捆绑神秘感，那都是生产力。知名度也许只是生产工具，用的好，可心推你一把，用的不好，也可以毁你一把。就像是很多人闹的绯闻一样，有的人红了，有的人惨了。
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